The conversion architects: building design that sell.
From the heart of Budapest, to the capital of the modern world, London. Where cultural richness fuels creativity, we bring a unique blend of artistic flair and meticulous professionalism.
#ux/ui
#analytics
#app/web
#e-commerce
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Our Satisfied Clients
Hey there! Just so you know, we're not your typical graphic design agency.
Think of us more like your go-to experts for all things ecommerce, UX, and conversion optimization. We're all about creating those slick, user-friendly online shopping experiences that not only look good but also work like a charm to boost your sales. Our passion? It's crafting those smart, intuitive designs that make your customers click 'add to cart/subscribe/contact' without a second thought. So, if you're looking to amp up your online store with some serious UX magic and conversion know-how, we're your crew!
Our outstanding
Portfolio
Think of us more like your go-to experts for all things ecommerce, UX, and conversion optimization.
CHECK OUR PROJECTS
THE TOOLBOX OF OUR
Services
UX / UI Design
Whatever great idea you have, or an existing product, we help ensure that your users don't need explanations to understand it. We design UI/UX systems that are built upon user interviews, data-based research, usability testing, and a cognitive psychological toolkit.
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UX Audit
Sometimes, there are only enough resources for executing quick-wins. If you don't want to delve deep or redesign but wish to significantly improve your product's functionality, then call upon our UX expert. With heuristic analysis, usability testing, and UX analytical methods, they will be able to highlight areas where you can enhance your product's effectiveness.
LET'S FIND THOSE CONVERSION-KILLER ISSUES
UX tracking / CRO
If you feel that your marketing budget is already maximized but your conversion could still increase, then our UX Tracking package is designed for you. With UX Tracking, we continuously monitor your users' behavior, and with A/B testing, we refine your features in the right directions.
EXECUTE, TEST, ITERATE ...
Service Design & Research
Creating a new digital service or rethinking your existing product? Before costly development, we help validate, design, and organize the operation of your service. Don’t find out too late that you needed to take a different direction for success.
WE'LL HELP FIND & FILL THE GAP
Our expertise
Conversion experts
Bridging design with tangible ROI. Whether it's driving sales or enhancing software usability, we focus on impactful UX for real-world results.
Your partners, not subcontractors
We collaborate closely on every project, ensuring your vision is perfectly executed.
The best of both worlds
With our roots in Budapest's rich culture and a forward-facing office in London, we offer the perfect blend of inspired design and local, native management.

A team of experts
Our studio prides itself on an all-senior team, bringing top-tier expertise to your project.
We do ❤️ to work with developers
We're all about teamwork, especially when it comes to blending our design skills with developers' tech savvy. Our approach goes beyond just creating stylish Figma designs; we’re always thinking ahead about IT frameworks and dependencies. It's all about delivering seamless, integrated solutions from start to finish.
Who are the 22s?
With us, there are no juniors; the heavy hitters are present not just during the sales pitch but in every phase of the project.
Attila
Founder, UX Lead
Áron
CMO
Bea
UX/UI designer
Berci
UX/UI designer
Attila Marias
Founder, UX Lead

The founder of 22.design, a master's degree holder in media design (MOME), UX designer, researcher, and advisor. Throughout their career, they have been the lead designer for various e-commerce projects such as the design of Auchan Hungary's webshop and mobile shop, the redesign of the Office Depot online store, UX, branding, and motion design for Rentingo real estate and roommate search portal, and digital transformation for Vodafone.

Aron Lukacs
CMO


I was 6 years old when I first broke our home computer, and then quickly fixed it (don't ask how). Perhaps it was then that my geekiness first appeared, something I have been enthusiastically growing ever since. I don't believe that people are just looking for products or services. I think they want emotions, memorable moments, and real human connections. I carry this attitude with me, whether devising a new campaign, working on a hobby programming project, or examining a digital interface through my marketing lens.

Bea Makker
UX/UI Designer


Small body, huge energy! I combine my straightforward, outspoken, and dynamic style with decades of design experience. I find common ground with both small and large clients, and I try to infuse my work with the characteristic momentum and creativity.

Bertalan Horvath
UI/UX Designer

I'm Berci, a UX/UI Designer on the team. At first, I'm always quiet and observant. I'm not considered a show-off type. Rather, I'm seen as the more mysterious member of the team. However, I like to think creatively, come up with new ideas, and contribute to things. It's important to me to see the whole picture of a given job, ensuring that the details are exactly where they're supposed to be. I'm a big fan of minimalism, which is why I won't reveal more about myself for now.

Bia
Project manager
Flóra
Lead UX designer
Gábor
UX/UI designer
Zsiga
Founder, Advisor
Bianka Miklan
Project Manager

Flora Farkas
UX Lead

I have more than a decade of experience in the UX/UI design field, with a special emphasis on digital marketing communication and e-commerce aspects. I am very interested in neuromarketing and cognitive psychology. Over the years, I have had the opportunity to work with companies such as Foxpost, Tungsram, Dreamjobs, and Proactive Bookkeeping.

Gabor Farkas
UX/UI Designer

There's a common saying: "as the designer dreamed it". I believe that if a designer is only dreaming, they are not considering reality. Throughout my career spanning several decades, I have always considered it important to get to know and understand my clients before starting a job. This is so I can produce a product for them that is also dear to them and helps achieve their goals. Besides an objective perspective and strong empathy, up-to-date knowledge is required for this, which I continuously develop in myself.

Zsiga Marias
Founder, Advisor

IT Entrepreneur / Product Visionary / Ecommerce Development Specialist / CEO at LogiNet and Founder at 22 Design

Are you not sure what you need?
Write to us and we will help you with everything, or continue reading.
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What will you think of us if we work together?
We will work on creating something similar to what our current clients have. :)
Dezso Szabo
Head Of Product - dreamjobs
Our site's main issue was poor user experience. Since the project contained many complex features, it was important for us to start collaborating with an experienced and professionally proficient team. This led us to 22.design, who first mapped out the major problems of the site through user research. Following this, we began working on the complete renovation of Dreamjobs, which, besides improving the user experience, also received a new branding. After completing the first milestone, the site's conversion metrics began to rise, which was a perfect confirmation that they had done successful and effective work.
Dezso Devavari
BUSINESS DIVISION LEADER - Olcsóbbat.hu
We utilized the services of 22.design for the redesign of our partners’ admin interface, in the areas of UX and UI. Before the work started, we were not sure if it was worth the investment since we have our own graphic designer. However, looking back, I think it was absolutely worth it, and we would choose them again next time. Beyond their expertise, it's important to highlight their flexibility, excellently balancing on the edge between being accommodating and applying the right amount of pressure.
IMPORTANT STEPS OF AN AVERAGE PROJECT
1. Audit
Sometimes there are only resources available for executing quick wins. If you don’t want to delve deep or redesign but wish to significantly improve your product's functionality, then call upon our UX expert. They will be able to identify areas for improvement in your product's effectiveness using heuristic analysis, usability testing, and UX analytical methods.
2. Research / Wireframing
After clarifying the concept of the service/product, we validate our ideas with UX research tools. Using user interviews, we establish personas, which help us to create the main user pathways. These provide a solid foundation for the development of wireframes and prototypes. Our research toolkit includes conducting user interviews, competitor analysis, and field research.
3. Design / Prototyping
From the first moment of wireframe creation, we consider branding and any potential design guides, as they significantly affect the user experience. Following this method, we can create high-fidelity prototypes that give the most accurate picture of the expected user experience during testing. Our sitebuilder colleagues assist our UX/UI designers from the earliest stages of graphic design.
4. Validation / Iteration
Validation is a key moment in UX design. With the help of our researcher colleagues, we recruit users from the target group and examine how they use our prototypes in in-depth interviews. We refine the design further through remote usability tests, which allows us to receive feedback from a large number of users. The information obtained represents invaluable value, as it lays the foundation for further refinement of the plans and the possibility of testing in another iteration. In a later step, we conduct A/B tests to further refine the user experience and increase conversion numbers.
The conversion architects: building designs that
SELL.
From the heart of Budapest, to the capital of the modern world, London. Where cultural richness fuels creativity, we bring a unique blend of artistic flair and meticulous professionalism.
PITCH US
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